July 2, 2008

Easi-Set Industries Expands SlenderWall Team

Midland, VA - Easi-Set Industries is pleased to welcome Frederic “Rick” Beck to its SlenderWall sales team in the position of SlenderWall Sales Manager. Rick will be responsible for introducing architects, engineers and the construction industry to SlenderWall and its benefits with the ultimate goal of making SlenderWall the number one choice for precast architectural cladding systems.

rick beck

Rick comes to SlenderWall with more than 15 years of sales marketing and business development primarily in the construction industry. Rick plans to utilize his results-driven approach in sales marketing and business development to lead the growth of SlenderWall product and license sales within North America.

When asked about his personal strategies and how they tie into Easi-Set’s philosophy, Beck responds, “Easi-Set’s professionalism and dedication to excellence will help make my goals a reality as we move forward. SlenderWall is a product that blends good old-fashioned technologies into one product that will lead the industry into the next century.” He continues, “I am very happy to be a part of the SlenderWall team. It’s refreshing to see a company with such conservative roots taking such an upbeat and positive approach to the market in order to build a team of licensed premier producers across the county. It’s great to work for a small company with creative ideas.”

Rick’s position will lead the growth of the SlenderWall product through competitive pricing and project bids and licensee development. Rick has already been working on bidding five projects for SlenderWall located throughout the United States.

SlenderWall is the only wall system that combines four proven components: architectural precast concrete, hot-dipped galvanized welded wire, insulated studanchors, and heavy gauge galvanized steel or stainless steel studs, to create a single, efficient exterior wall system for new construction and renovation. SlenderWall is designed to reduce building foundation and structure costs, shipping and installation costs, and thermal transfer. The design isolates the exterior precast concrete cladding from the structural stresses associated with wind loading, steel frame movement, expansion and contraction and seismic shock. SlenderWall contributes a significant number of LEED points.

Easi-Set Industries, a wholly owned subsidiary of Smith-Midland Corp., a publically traded company, licenses the manufacture and sale of proprietary, precast products, including SlenderWall, around the world. For additional information about the SlenderWall Architectural Precast Concrete Panel System, visit www.slenderwall.com. Rick Beck can be reached at 540-359-5411.

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